If not, then why do you think you can do your own marketing effectively? If your firm is like most firms, you periodically find yourself in need of legal representation, investment advice, insurance analysis, etc. In most cases, you will retain a professional to help guide you. We’ve had great counsel from many sources over the years, yet for many years when it came to one of the most fundamentally important functions critical to our healthy growth – marketing – we did it ourselves. And not particularly well.
Simplistically there are three aspects to a successful growth plan from a marketing perspective Read more…
