If not, then why do you think you can do your own marketing effectively?  If your firm is like most firms, you periodically find yourself in need of legal representation, investment advice, insurance analysis, etc.  In most cases, you will retain a professional to help guide you.  We’ve had great counsel from many sources over the years, yet for many years when it came to one of the most fundamentally important functions critical to our healthy growth – marketing – we did it ourselves.  And not particularly well.

Simplistically there  are three aspects to a successful growth plan from a marketing perspective Read more…

Several months ago I suggested to my management team that we invite engagement team members to participate rather than assign them (Choices). At about the same time I suggested to our Director of Professional Personnel, Dr. Jeanne Yamamura, that we consider eliminating annual performance reviews. Read more…

This week I had the opportunity to interview a five year senior from a national firm, who is interested in altering her career path and coming to work for us. During the course of the interviews (we always do at least three) the normal questions arose regarding compensation, benefits, and continuing education, and what types of clients she would be assigned.

We typically have moved away from ‘assigning’ staff to client projects. Alternatively, once our pricing committee accepts a client, the engagement partner will select the manager or supervisor he would like – manager / supervisory senior / senior. After defining the engagement to them, he will then invite them to be a part of the engagement team. They can decline without prejudice. They in turn will invite other associates to be a member of the engagement team. Why would we do this?

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When I was a child (longer ago than I’d readily admit) my parents buying choices were significantly impacted by retailers who gave trading stamps with each purchase. For a new retailer, S & H Green stamps guaranteed an automatic approval from my mother, faster than the Good Housekeeping seal of approval, and almost as fast as my four brothers, sisters and I could disappear when we heard the buzzer on the clothes dryer go off and knew someone would be conscripted to fold under wear.

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