Some of the most common complaints expressed by our assurance seniors are that the client “didn’t complete the schedule request properly, or provide adequate support timely, or apply the appropriate accounting principles properly, or, or, or, yada, yada, yada”. And correspondingly the audit team didn’t meet, or, had trouble meeting their due date. (We assign due dates for projects based on budgets, and allow the team members to determine when, where and how they will perform the engagement, rather than attempting to micromanage their time and daily lives.) After hearing this refrain / excuse for the umpteenth time during one of our recent after action reports for a very good client, I reminded the offending senior of the purpose of our use of Client Service Agreements and why we have change orders. Read more…

Long known for our inability to communicate effectively either orally or verbally (yes there is a difference) as accountants we’ve found new facades to hide behind. Our communication with our clients is typically limited to brief general conversations, and written communications mandated by professional standards, such as engagement letters. The email / text message / voice mail have supplemented the traditional letter facilitating the anonymity so many in our profession seem to prefer, with the frequent result being misunderstanding or no understanding at all. Read more…

If not, then why do you think you can do your own marketing effectively?  If your firm is like most firms, you periodically find yourself in need of legal representation, investment advice, insurance analysis, etc.  In most cases, you will retain a professional to help guide you.  We’ve had great counsel from many sources over the years, yet for many years when it came to one of the most fundamentally important functions critical to our healthy growth – marketing – we did it ourselves.  And not particularly well.

Simplistically there  are three aspects to a successful growth plan from a marketing perspective Read more…

Several years ago we discontinued using time sheets as a basis for doing our billing, and began pricing our services based on our conviction that the amount of time committed had absolutely no relationship to the value of the service being delivered. Read more…